In previous blog posts, I had categorized our present age variously as the age of fear, the age of personality, the age of the artist and now I am going to add a fourth: the age of opinion.
We have always had opinions but many of us have not been able to express them in past eras. This was for many reasons: some of our predecessors could not articulate opinions due to a lack of education and a lack of access to channels or communication tools; some of us were censured for our opinions with punishments as harsh as jail or death; some of us preferred to keep our opinions to ourselves as it was culturally more acceptable.
Then social media dawned and made it all possible, and in some instances, mandatory; we had to have a public persona. Everyone had to know everything about us. “Just Google him!” became a standard. It was professional suicide if a person who actively pursued a profession that dealt with the public—like a writer, for instance—was told that he could not be found on the Internet. And this led to people wanting to know what you stood for: “Take a stand, man. Show us your beliefs, principles, ideas, life stories and family pictures. We want to know that you are a living, breathing thing out there.” And on the employment field, “If you want a job with us, we wanna know all about you before you even step in for an interview. Oh, and if we don’t like what you’ve posted in cyberspace, don’t be surprised if we suddenly cancel that interview on you. Forget resumes and references, just your online persona will give us clues on whether you will be a fit with us.” It was as if job ads had a subliminal qualifier: “Strong silent types need not apply.” Thus, after all this information was uploaded, there was only one step left: gravitate towards being a full•fledged Online Opinionator. Why not?
And so we have opinions on everything: what we eat, where we vacation, what we read, what we buy, who we date. And we love to offer opinions. People do not make a purchase based solely on advertizing any more—no, we need everyone’s thoughts on it as well. Oh, you poor ad companies, you that fuelled and funded those start•up social media sites, did you think that matters would come to this pass?
One thing that all this opining helps with is in choosing your friends more easily. If everyone is wearing their hearts on their sleeves these days, or, more aptly, flashing their opinions on their Facebook pages, it’s easy to know where you stand relative to the other. Perhaps the entry point to person•to•person friendships in future will be a virtual one at first. Perhaps Facebook will invent new signs to follow their ubiquitous “like” and “comment,” buttons, like “Let’s Meet for Coffee” followed by “You passed, now you can phone me” or “You failed, bozo.”
Not sure where this will end. Maybe we will drown in our opinions and start regurgitating them (there are only a finite number of opinions one can have, surely. I am fast running out of my supply). Friends will tune out, and it will become harder for corporations to find employees who fit squarely into their boxes. I see more buttons for Facebook: “no opinions, please” and “opinionated out.” “Gimme the facts, man” will be back in style. Perhaps those job ads will change their qualifying line to, “Only strong silent types without a Facebook page need apply.”
And so the world will go around and another age will surely dawn upon us.