Do titles sell books?

I know that covers sell books, well, at least for now, before e•books run us over, but do titles do the same? Is it best to plagiarize an existing best•selling title, and modify it a bit to ensure that unintended searches will unearth your book and present it to an unsuspecting reader? I know I had some unasked•for success when my last novel After the Flood came out a few months after a more famous book called The Year of the Flood (honest, I did not plagiarize here, I had been toiling at my tome for over seven years and had a mass of publishers and other gatekeepers to wade through before I arrived at my launch party, late, as to be expected)

Or is it better to use the most unremarkable title like The (Something) or a longer one like the curious incident of when I went to buy groceries and met a long cool woman in a black dress? Or adapt one of those biblical passages that Hemingway was so fond of using even if it has no relevance to the story: I lie me down in green pastures.

I have been struggling to find the title for a collection of linked stories that I would like to see published next. These stories cover the immigrant experience from both sides: the home country and the host country, and deals with the unfinished business often left behind, the emotional baggage that prevents the immigrant from making that final commitment to his new home, to what was originally just a leap of faith. I started with Unfinished Business, then I found out that there were plenty of titles under that moniker; also it could be mistaken for a poorly written business book. I lingered over Memories – too soppy and melodramatic. Departure Stains was next, but it sounded like someone had taken a dump on the old country and run away in a hurry seeking sanctuary in the new home (which is true of some shadier immigrants, but is not a general condition). From Both Sides Now is the name of a famous song, so I discarded that one. In desperation, I thought of Untitled but even that has been taken several times over. My Short Stories would be too immature, Immigrant Stories would be better as a sub•title, and I Can’t Bloody Find A Name For This Book would definitely sound paranoid.

I thought of asking my publisher. After all, they are going to market my book, let them do some work. But then I could see their rebound question hitting me squarely in the face: “You can’t even articulate the meaning of your book with an appropriate title? Okay – Reject Pile. Next!”

Dear readers, you seem to be my last resort. If you have an idea, please let me know. Perhaps cyberspace will come to my rescue, and as Frasier Crane said, “I am listening…”

3 thoughts on “Do titles sell books?”

  1. You are an excellent writer. I can actually follow your line of thinking…Too bad you do not write for a magazine or newspaper. You have some good column ideas. I have read your book AFTER THE FLOOD and enjoyed it. Looking forward to reading your new one .

    How about the title LINKED to UNLINKED??? for the anthology.

  2. Thank you Janet. My articles do get syndicated in other blogs and e-zines from time to time. I often wonder whether writing for a magazine would put me in a box and not allow me to “roam” as I do today, and if I would enjoy it as much.
    Not sure where you are located, but we will be doing readings around the Toronto area over the next month to launch my new book The Ulysses Man. Hope you get to come out to one of them.
    I have added your idea for the title into my bag. Not sure what will come out in the end but your thoughts will certainly enrich the pot.
    Thank you for taking the trouble to write.
    Best Regards!
    Shane

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