Being Flogged on my Blog

This hasn’t happened to me before, but recently I stumbled across a blog on the secret lives of well known British and Hollywood actors posted on my blog site – except it wasn’t from me! It was an article about the private and somewhat seedy lives of Laurence Olivier, Vivien Leigh and others in their cohort. On closer inspection, the article seemed to be a machine-generated “cut and paste job,” taking strings of data from or about this rather poorly rated (on Goodreads) book titled Damn you, Scarlett O’Hara: The Private Lives of Vivien Leigh and Lawrence Olivier by Darwin Porter and Roy Moseley and creating some sort of a review, replete with pictures, video and sub headings. The sentence structure was noticeably garbled and the only things that stuck out were the juicy references to some of the salacious acts these famous actors had indulged in. The title of the blog was even more ridiculous: How To Begin a Writing Career.

I soon discovered that the imposter had not only snapped this ridiculous article on my property but he (or she) had changed my passwords and shut me out of my own site, a site I had cultivated over many years as a place for well thought out articles and book reviews, with no advertizing to support it; it had been my volunteer contribution to literature, and now it was despoiled.

Several thoughts ran through my head. First, I felt violated. I thought that the authors of this book were taking cheap cracks at promoting their work via sites that featured quality reviews and articles. But then I also wondered: were the perpetrators the authors of this book themselves or was it someone who had decided to play a trick on me? Has anyone taken machine-assembled reviews of my books and plastered on them on other blog sites to my discredit? There were embedded links in the article that suggested some advertising of essay writing services that I dared not click onto lest I be taken to another limbo. I recalled seeing these links on another syndicated news site where these “floggers,” as I have labeled them, had shown up and practically overrun the site with their gobbledygook, rendering that site unworkable and unsuitable for anyone looking for credible editorial. I had protested to that site’s owner, and like Jesus driving the greedy merchants from the temple, he reacted and that site has now been (almost) cleaned up. And now, were the floggers visiting me in revenge? I also looked at the positive side: someone must be reading my articles otherwise I couldn’t have become a target. The only comfort I could take from this episode was to conclude that anyone familiar with my writing would quickly recognize that even though I am a colonial with a different language rhythm, I do not write broken English. I hoped my readers would ignore this crap.

Whatever the motive, a few facts stand out for me. (1) If floggers are able to make a living from this activity, they must indeed be selling to a low level of reading populace (2) If people are actually reading this stuff they must be reading for keywords and not for structure, coherence of thought, and elegance of language (3) If there is no constant vigilance, we will let the internet sink into a Tower of Babel, allowing for the privateers who have being trying to control it for a long time have their proof that gated communities work best.

As for me, my site was cleaned up, passwords restored and tightened into unbreakable combinations. and I will continue to seek quality in my writing and send a message to the floggers in a couple of keywords that they will surely recognize: “Up Yours!”

Who is reading our blog posts?

My work is syndicated on a few blog sites;, and on those that provide statistics of readership, it’s great to see the number of “reads” soar from time to time when an article catches the zeitgeist.

I tried to analyze these numbers and soon discovered that except in a few cases, where a geographic breakdown is provided as to where these reads are coming from, all you get is a flat number of reads per article. Since these sites are also heavily into banner advertizing to earn their income, one never knows whether the reader is reading your article or the banner ad, especially when there is a snazzy car, a scantily dressed woman or a movie trailer on those sidelines.

Then I began to notice another phenomenon (which I have written about in a previous article), and that is the presence of bots that read certain keywords of your article, associate them with an advertisement of one of their clients, and promptly post a comment (bearing very little relation to your topic) on your article with a link to a website promoting their client’s product. In recent times, essay writing services are very popular, services that write your exam essays and help you cheat the academic system of selection. Let’s not get into the morality of this form of advertizing, I covered it already in that previous article. Suffice to say that the next time I see a spike in the number of reads to my article, am I to infer that it is due to a genuine interest by readers, or that an army of bots, selling competing products, are waging a war for prominence over the battlefield of my article?

How does one rid oneself of this menace? Some use captchas, but simple captchas can be circumvented pretty easily, and the harder ones are so visually difficult for us humans to read that they defeat the purpose of engaging readers in a debate, for readers quit in frustration and never bother to post a comment because that captcha stopped them dead in their tracks. And even if we find a solution that is somewhere in the middle, what’s to prevent these bots being managed by a smart outsourced company in a low-income country that has a few lowly paid employees circumventing the captchas on posts worth preying on? Give bot management to the article posters themselves? This might work better, for a writer whose article comments are routed to her e-mail address, is alerted every time a comment is posted; she could quickly delete the bot-generated ones that are so blatantly obvious for their poor grammar and nonsensical context. This might be like killing mosquitoes, you never quite get them all, but over time they decline. And you get the satisfaction of having killed some of these pests—but you are still likely to be bitten anyway. Have a moderator filter all comments? An added expense, and who pays for the cost of the moderator?

This is a problem of our times, and the cost of online blog syndication. I noticed that even Flikr now inserts commercials in-between the feed of my photo album pictures. Alas, there is no escape from the almighty advertiser who pays for all our free activity online and extracts our secrets in return! If you want the fame and coverage, then pay for the crap that comes with it, is what I have concluded. I also trust that astute readers can differentiate bot-created comments from real ones and will ignore the former as background noise; and that bot activity will ultimately provoke content site owners to clean up their act or have their sites sink in the ranking of quality places to visit.

That still does not prevent me from dreaming of what I would do if I come face to face to face with a bot in a dark alley one day! Or do bots only lurk on the Internet?